Every business needs to have a loud online presence. Digital marketing is the past, present, and future. Let’s explore the best ways to use the digital medium to maximize sales potential.

1. Search Engine Optimization (SEO)

Search Engine Optimization or SEO means preparing your website to naturally appear in search engine results on platforms like Google, Yahoo, and Bing. Google optimizes and filters its search results to display only relevant webpages. So, your site should align to the technicalities of keyword density, internal and external linking, tags and metadata, as well as more advanced SEO ranking factors. SEO is the most cost-effective traffic builder for a website in the long term.

2. Search Engine Marketing (SEM)

Search Engine Marketing or SEM, also called Paid Search Marketing, is a comprehensive paid website marketing strategy. According to your business structure, there are various options like PPC (pay-per-click), CPC (cost-per-click), and CPM (cost-per-thousand impressions). The most awarding platforms are Google Ads (formerly Google Adwords) and Bing Ads (on Yahoo Bing Network).

You can also choose to pursue an entire SEM strategy, which also includes Display Advertising, Search Retargeting & Site Remarketing, Mobile Marketing, and Paid Social Advertising. Remember, SEM experts can work out a pocket-friendly approach.

3. Content Creation

Research on Google’s algorithm by Panda or Hummingbird reinforces the fact that content is the key point in filtering search results. You can publish enriching content in the form of articles, blogs, forums, infographics, webinars, videos, white papers, e-books, and case studies or content for microblogging and social media sites.

Interesting content creation that engages readers can be help build your brand image and industry authority. Always remember to create crisp and brief content that is customized for your product. Helpful content is always liked and shared.

4. Social Media Marketing (SMM)

SMM improves your SEM efforts through social sites like Facebook, Instagram, Pinterest, LinkedIn, and Twitter. Create and customize content for different social media platforms. Here, you need to be proactive and original. You should engage with users on a daily basis. Your SMM efforts can be especially helpful for branding and driving sales.

5. Digital Display Advertising

Another branch of your SEM efforts, digital display advertising, can be effectively used to target potential customers. It can be a text, image, banner, rich-media or even an interactive commercial.

For better results, customize your message according to buyer interests. Digital Display Advertising is a relatively expensive option. So, you will need experts to work it out in a profitable way.

6. Retargeting and Remarketing

Using cookie technology, this strategy is used to target customers who have already visited your website. Customers who have shown interest in your business earlier are easier to convert. Retargeting can be done on your site, social network or through mobile.

7. Mobile Marketing

Buying through their smartphone mobile platform has become instinctive for customers in the last couple of years. Thus, Mobile Marketing is the fastest growing marketing strategy. Customize your website, app, and content for mobile devices and watch the difference.

You might have to try out an effective combination of many strategies. A Web Analytics tool should be able to track your Digital Marketing performance for future changes.


Start building your digital marketing strategy today, or get help from Inflayt Marketing. Click here to explore our digital marketing services.