Cleveland SEO Agency – Search Engine Experts

SEO Services

There are a number of different search engine optimization services which help fix Google ranking issues and give you the best chance of showing up in relevant searches. Below, you will find an overview of our various services which improve search engine rankings.

Website Audit

The purpose of an SEO audit is to uncover opportunity areas. This process can range greatly in detail and complexity. A website audit report may be as simple as a few pages of immediate action items, or it may be up to 20 exhaustive pages of ways to improve your search rankings. Some common on-page SEO problems include missing titles, missing content, keyword density issues, page load time errors, and poor URL mapping.

With a simple audit, you will receive a thorough guide outlining the website updates which will provide the most immediate impact. It will also include guidance for upcoming content, direction for a backlink strategy, and a thorough action plan for using SEO to gain a competitive advantage through organic search.

Development of Optimized Content

For some businesses, the fastest way to gain better search rankings is to develop content optimized for SEO. SEO content development is the process of creating new digital assets that support your SEO strategy. These assets can be blog posts, articles, videos, images, white papers, and more.

Today, the way users interact with your content is often more important than the technical structure. Therefore, user engagement plays a big factor in search rankings. In addition to providing you with content direction, we also offer SEO content writing as a service. Our years of SEO writing takes the guesswork out of your next article.

On-Page Edits

On-page SEO is the process of optimizing all of the areas that can be improved within your website. These on-site changes can be implemented by the webmaster, web developer, or site owner. On most occasions, we can make these changes once we receive website access. On-page SEO is always the first step in every successful SEO campaign. This is where we make changes to page titles, headings, alternative keyword density, internal link structure, and location-specific localization factors.

Generally speaking, on-site SEO changes can be done once without the need for continual monitoring or maintenance.

Backlink Strategy

One of the most important SEO ranking factors is the quantity and quality of websites linking back to your site. Every time another authoritative website links back to your site, Google thinks “Wow, this page is a great resource. Let’s show it more often.”  Therefore, building these valuable backlinks also happens to be the most expensive and time-consuming part of SEO. But done right, it’s worth it. Good quality inbound links can immediately attract new clients. This process has way more to do than spamming forums and updating directories. Let us show you how to do it right.

The Simple Package

Perfect for businesses just starting out with SEO.

The Simple SEO Package gives you basic search engine optimization which can show a meaningful result in SEO performance on a low budget. This package is perfect for companies in targeting less competitive search terms in less competitive geographies.

Internal Linking

We restructure the internal links of your website to boost SEO performance.

Data Benchmarking

We capture data at the beginning of the SEO process to set benchmarks and monitor improvements.

Monthly Reporting

Each month, you get a report from us showing movements in search engine rankings for your target keywords.

Backlink Reports

We provide a list of websites linking to yours and present opportunities for generating more backlinks.

The Local Search Package

Perfect for regional businesses, retailers, and service providers.

The Local SEO Package helps small businesses get found in search engine results by customers in their local region – such as Cleveland, Ohio for example.  We help you improve search engine rankings using industry standard optimization practices as outlined below.

Analytics Setup

We set up and/or optimize your Google Analytics account to help you see the results of your SEO efforts. We also help link Analytics to Search Console and Tag Manager where applicable.

Competitive Analysis

We present a wealth of SEO data on the competitors of your choice. Therefore, you gain valuable insight into how your business is improving versus their efforts.

Monthly Reporting

After we create an initial report for benchmarking, we continue to develop monthly reports to show you the change in website traffic and search engine rankings based on our efforts together.

The Borderless Package

Perfect for national businesses, international businesses, and companies with a global focus.

The Borderless SEO Package helps companies improve search rankings for keywords that matter to customers beyond a defined local region.  The Borderless SEO Package contains everything in the Simple SEO Package PLUS the following:

Schema Markup and Rich Snippets

Schema markup is invisible website code that we add to your chosen pages. Schema code informs search engines about important data such as ratings, reviews, prices, locations, and more. Schema markup makes it possible for search engines to display this important data directly in search engine results pages (SERPs).

SEO Content Audit

Content Reorganization

Sometimes restructuring your content can make big improvements in search rankings. We suggest how you should reorganize content on your existing site to make these improvements.

Content Recommendations

We guide you with respect to the types of content you should create to support your SEO strategy.

SEO Technical Audit

404 Error Audit

Often website owners are unaware of broken links and inactive pages on their sites. We analyze this and provide you a list of 404 error pages and suggestions for fixing them.

URL Structure Audit

The structure of your site URL slugs is a make-or-break search ranking factor. We analyze this and provide suggestions for improvement.

About our SEO firm

Inflayt Marketing was is a Cleveland SEO agency established in 2012. After serving Cuyahoga county for many months, we expanded throughout Northeast Ohio and then into Western Pennsylvania. Now, we provide SEO services to companies all around the world. In fact, we are proud to be helping businesses on 3 continents improve their search engine rankings.

We have a distributed team and an exciting work culture that fosters new ideas. We’re proud that our SEO specialists stay up to date on best practices and monthly changes to Google’s search algorithms.

Whether you are in Cleveland or any other city in the world, we would be delighted to help you with your next SEO project.