Welcome to the Inflayt Marketing Strategy Blog
3 Ways to Mess Up Your Google Ads Account
If you've ever tried to set up a Google Ads account before, you know how difficult it can be to get good results. Unfortunately, many people mess up their Google Ads account right from the beginning by trying to do it on their own. Running a successful Google Ad...
How to setup Google Analytics for blogging
New to the world of blogging? Setup Google Analytics for blogging and optimize your results. If you are wondering how Google Analytics helps, here is a brief description about the advantages of this essential tool and how to use it. Benefits of Google Analytics Google...
6 compelling tips to optimize blog posts for SEO
Business related blogging is a big part of digital marketing these days. So, a blogger must pay attention to ways in which a blog can be more search engine friendly. Here are six useful tips on how to optimize your blog. 1. Extensive Keyword Research When you create...
Top seven ways you can make digital marketing work for you
Every business needs to have a loud online presence. Digital marketing is the past, present, and future. Let’s explore the best ways to use the digital medium to maximize sales potential. 1. Search Engine Optimization (SEO) Search Engine Optimization or SEO means...
A Guide to Creating Buyer Personas That Will Improve Your Content Conversion Rates
A buyer persona is an imaginary person you will write to while you create marketing content. It humanizes your customers. When you create content, write in order to relate to the buyer persona’s problems in such a way that it immediately impacts them and solves their...
What is Inbound Marketing and Why does your business need it?
Until recently, aggressive outbound strategies like spammy mails, door-to-door marketing and promotional phone calls - the kind you see in the “Wolf of Wall Street” were the norm. But more and more people are putting up guards such as caller ID, spam folders, and ad...
12 Places to Look for Inspiration for Your Blog’s Topics
Starting a blog is a breeze these days thanks to the comprehensive guides available online. All you have to do is choose a blogging platform, domain name, host, theme, and your blog is ready! But to keep your blog’s audience engaged you need to publish interesting and...
Pull in more qualified leads with these 3 inbound marketing strategies
Inbound marketing is ahead in today’s lead generation strategy, with more and more companies resorting to the Internet and social media to market their offerings. The aim here is to generate qualified leads by capturing the attention of your potential customers....
The 6 inbound marketing essentials that are still strong through 2018
Marketing strategies can never remain stagnant. That's probably why you don't see brochures or spokesmodels anymore. These strategies may have once ruled the marketing scene, but now are obsolete. As an inbound marketer, one needs to keep up with the fast pace of this...
Should I start a podcast?
Podcasts are raging in popularity as a tool of an inbound marketing strategy. In fact, iTunes is currently flooded with over 50,000 podcasts. So is it a good idea for your business to start a podcast? There are some successful companies that take their podcasts to...